We are all very excited about our current and ever growing list of BEET IT customers who include many leading international rugby teams, Premiership football and rugby league teams, UK Olympic teams, and just recently Rabobank, one of the leading European cycling teams. Discover what our favourite athletes have to say about it all…
rugby sevens
I used BEET IT shots last season whilst playing for the England 7s Team. The physical demands and extreme levels of fitness required to play back to back games in a 7s environment takes its toll. The nutritional benefits of beetroot have helped postpone muscle fatigue and keep my energy levels high, enabling me to run that extra length or to make that last ditch tackle. I found the beet it shot a huge advantage last season! 
cycling
I have been using one BEET IT Shot per day prior to training and racing and I have noticed a difference in my performance already. The benefits are that I am now able to produce a higher power output as well as maintaining it for longer. I really rate the product. I like the taste and it's a must have!
marathon running
I find a noticeable improvement in my stamina and endurance on many occasions. The enhanced oxygen utilization allows my muscles to work harder for longer during demanding or high intensity sessions, delaying and reducing the onset of fatigue and also improving muscle recovery. I have been very impressed by the positive effects of the BEET IT and would gladly recommend it anyone wanting to get the most from their body during training for their sport and to get that extra edge over competitors and when needing to perform at a high level in their chosen sport.
dance
I sampled a BEET IT Shot during a very intense training period when my body was exhausted and I was struggling to cope with the demands of the work. After only one shot, my stamina increased to such a level that I felt like a different dancer - the work was almost easy and because my attention was no longer focused on pacing myself through the programme. I was able to enjoy performance a lot more and this enjoyment is what gives a dancer 'the edge', it is what helped me to go the extra mile. BEET IT Shots are now a regular part of my diet and wouldn't go on stage without one.
triathlon
BEET IT is ideal fuel for multi-sport training; easily digestible to take on board, nutritious and protein rich to replenish muscle fatigue and energy levels, plus it tastes natural, unlike the chemical energy shakes.
rugby league
I found the BEET IT shots easier than normal juice because the amounts of the normal juice you need to drink to get the desired amount of nitrate. But personally I can and have used both. I got a few of the lads on the England tour to try the juice before games and they loved it and I know they will be carrying on using it before games - as will I.
hockey
BEET IT Shots are the most ingenious and effective performance enhancer I have ever come across! They make me feel energised and alert for any competition. The feeling and benefit of a beetroot fuelled performance are like no other. The idea of a natural fuel is so appealing, as I don't like to put artificial colours and extra sugars into my body unnecessarily. Beetroot, I believe in you!
cycling
I am convinced BEET IT played a major part throughout my training. I know it improves my energy levels, it was brilliant; BEET IT helps me attain peak fitness. I was put onto beetroot juice by my trainer, Dave le Grys (World Masters Track Champion) - he is a legend in the world of cycling and swears by BEET IT.
triathlon
I have always been a beetroot fan, however with BEET IT being recommended to me by a nutritionist and sports scientist for its stamina building properties, questions were being raised in my head - could a small shot of BEET IT really improve my performance? I have used BEET IT in my last three triathlons and have seen and felt remarkable improvements in my performance. The delayed effect of feeling like you are going to hit the wall is an encouraging feeling allowing me to get more out of my body - I would recommend it to all!
climbing
Since starting to use BEET IT products in conjunction with my training for my world record attempt - The Longest Climb - I've noticed not only a considerable increase in how long I can climb for, but also that recovery times after workouts have shrunk. The BEET IT shots are a powerful tasting product, and they pack a powerful punch! I'm aiming to climb an 8m wall 1,106 times without stopping, and thanks to BEET IT, I'm confident I'll be able to do it!
athletics
I started taking one BEET IT shot per day, and instantly had a boost in my training. It's very easy to take and tastes great - I highly recommend it to anyone looking for that extra "something special" from a sport supplement!
athletics
As a young aspiring athlete, transitioning to the senior international stage, I am constantly looking for new ways to improve my performance and get the edge over my competitors. Beet It shots are the perfect fuel to allow my body to recover and get the best from my sessions. I find them especially useful in the lead up to races and would absolutely recommend them to anyone who is serious about their sport.