Ready for a beetroot bonanza
It's all a bit mad at our farm in Ashbocking, Suffolk as we are in the process of building a brand new beetroot processing plant. We are all very excited about the new extension to our headquarters!
Posted: 19 January 2012 / Read story »
Antonio Carluccio's Mission To Revive the Beetroot
We hope lots of you tuned in to Wednesday night's Great British Food Revival, which showed the great chef Antonio Carluccio sampling the delights of our beetroot juice and Beet It stamina shot. In addition to this, viewers were treated to an interview with Professor Andy Jones of Exeter University who clearly explained the science behind the wonders of beetroot juice and the benefits for athletic performance. Unfortunately the video is no longer available on the BBC iPlayer, but we're hoping to have the footage soon!
Posted: 17 November 2011 / Read story »
BEET IT scoops another award!
We are very proud to bring you the good news that BEET IT has won yet another award.
Posted: 25 October 2011 / Read story »
"BEET IT" for stamina and endurance
Beetroot has fast become the latest craze in the sporting world (writes Angela Hibbs for ScottishRunningGuide.com). The high nitrate content makes it beneficial in helping the body's oxygen usage efficiency which enables you to exercise for longer, enhancing your stamina and endurance. Researchers at the University of Exeter published findings showing that beetroot juice enables people to exercise for up to 16% longer, and I also have heard great reports from my fellow marathon runners as to its beneficial effect on their training and racing.
Posted: 4 October 2011 / Read story »
Beet It celebrates Organic September
This year sees the Soil Association dedicate the whole month of September to celebrating the organic movement - to highlight good food and drink and make people aware of the benefits that organic farming and foods offer.
Posted: 8 September 2011 / Read story »
"Beet It now available Down Under "
Due to the high demand of Aussie sportsmen and women wanting to get their hands on the purple stuff, we are happy to let you all know that Beet it is now available through Trialia Foods Australia.
Posted: 3 August 2011 / Read story »
Canary Wharf Triathlon
Come and see Beet It at the Canary Wharf triathlon on Thursday 30th June. It is a super-sprinter eliminator race - this race format is fast and furious. The multi-lap course offers fantastic specatator viewing.
Posted: 28 June 2011 / Read story »
Beetroot Q and As
As people seem to be so fascinated with the idea of beetroot juice (yes, juice made of beetroot!) we thought we would answer a few of the questions that seem to be on everyone's lips...
Posted: 13 June 2011 / Read story »
Putting BEET IT to the professional test
BEET IT is a proud sponsor of pro cycling team CyclePremier-Metaltek, a British professional cycle racing team riding the top ranked road races and time trials in the UK.
Posted: 11 May 2011 / Read story »
Kick off your bank holiday the bloody way!
Feeling summery? Us too!
Posted: 22 April 2011 / Read story »
Calling all marathon runners!
Come and join us at the London Marathon Exhibition for your chance to sample our BEET IT stamina shots. Because we understand that 26.2 miles of sweat and endurance isn't easy, we're offering half price cases of stamina shots to get you past that damn finish line!
Posted: 9 April 2011 / Read story »
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