{"title":"Black Friday","description":null,"products":[{"product_id":"beet-it-sport-nitrate-400-high-nitrate-shots-concentrated-beetroot-juice-15-x-70ml-boost-nitric-oxide-and-athletic-endurance-performance","title":"Beet It Nitrate 400 Shot","description":"\u003cp\u003e\u003cstrong\u003eAbout Beet It Sport Nitrate 400 shot\u003c\/strong\u003e\u003cbr\u003eBeet It Sport Nitrate 400 shot delivers 400mg of dietary nitrate in a pocket-sized 70ml shot, derived solely from concentrated beetroot juice. Our Beet It Sport Nitrate 400 shot has been scientifically shown to be the only concentrated beetroot juice product on the market to consistently contain an adequate dose of dietary nitrate per serving (400mg per 70ml).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGrounded in Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe IOC consensus statement of 20 world leading sport scientists, includes 12 published research papers, all using Beet It Sport Nitrate 400 shots – concludes: \"Dietary nitrate supplementation has been associated with improvements of 4-25% in exercise time to exhaustion and of 1%-3% in sport-specific time trial performances lasting\u0026lt;40min in duration. Dietary nitrate supplementation is proposed to enhance type II muscle fibre function, resulting in the improvement (3%-5%) of high-intensity, intermittent, team-sport exercise of 12-40min in duration.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-sm-5 no padding\"\u003e\n\u003cp\u003e\u003cb\u003eInformed Sport certified\u003c\/b\u003e\u003cbr\u003eBeet It Sport products carry the Informed-Sport logo, which means they have been tested by LGC’s\u003cbr\u003eworld-class sports anti-doping laboratory to ensure product trust and integrity. With Informed-Sport, athletes can be confident their reputation is in safe hands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eAwards\u003c\/b\u003e\u003cbr\u003e- 'Best Pre-workout Product' - 2020 European Specialist Sports Nutrition Awards\u003c\/p\u003e\n\u003cp\u003e- 'Best Sports Drink' - 2020 European Specialist Sports Nutrition Awards\u003c\/p\u003e\n\u003cp\u003e- 'Best Sports Product' - 2021 European Specialist Sports Nutrition Awards\u003c\/p\u003e\n\u003cdiv class=\"col-sm-5 no padding\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.beet-it.com\/pages\/science\" data-mce-href=\"https:\/\/www.beet-it.com\/pages\/science\"\u003eFind out more about the research using our products »\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Beet It Sport","offers":[{"title":"Default Title","offer_id":42447343255652,"sku":"092","price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/6082\/3652\/files\/Beet_It_Sport_Nitrate_400_shots_sports.jpg?v=1753789504"},{"product_id":"beet-it-regen-cherry-shot-boost-recovery-and-athletic-endurance-performance-pack-of-15x70ml","title":"Beet It Regen Cherry+ Shot - Boost Recovery","description":"\u003cp\u003eBeet It Regen Cherry+ is 70ml shot containing concentrated sour cherry juice (58%) and concentrated beetroot juice (42%). Developed specifically to be consumed both before and after an event to promote recovery, \u003cspan data-olk-copy-source=\"MessageBody\"\u003eeach shot contains 60 whole sour cherries on average, using concentrated juice from pressed whole cherries rather than cherry extract.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eSupplementation of sour cherry juice has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise such as delayed onset muscle soreness. Beet It Regen Cherry+ requires no dilution, which makes it quick and convenient to consume on-the-go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePRE-COVERY - \u003cspan data-olk-copy-source=\"MessageBody\"\u003econsume 1 shot on the day of training and up to three days before and two days after competition. \u003ca href=\"https:\/\/www.beet-it.com\/pages\/optimise-dosage\/preload\"\u003eSee optimise page here \u003c\/a\u003efor more info. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eRECOVERY - sour cherry juice concentrate has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise (i.e., DOMS)\u003cspan data-olk-copy-source=\"MessageBody\"\u003e, as recognised by the International Olympic Committee.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCOMBINED ANTIOXIDANTS - Beet It Regen Cherry+ combines antioxidants from sour cherry juice concentrate (prunus cerasus) and beetroot juice concentrate.\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e \u003c\/span\u003eThis potent combination is designed to support exercise recovery through its unique antioxidant content.\u003c\/li\u003e\n\u003cli\u003eNITRATE CONTENT – each shot provides approximately 125mg of nitrate, derived solely from the concentrated beetroot juice. While this is lower than our Nitrate 400 shot, Regen Cherry+ is focused on its powerful antioxidant profile to support recovery rather than nitrate levels to power performance.\u003c\/li\u003e\n\u003cli\u003eCONVENIENCE – unlike other sour cherry products, Beet It Regen Cherry+ does not need to be diluted with water meaning it is quick and convenient for on-the-go consumption\u003c\/li\u003e\n\u003cli\u003eTRUSTED - Beet It Regen Cherry+ carries the Informed-Sport logo, which means the products have been tested by LGC’s world-class sports anti-doping laboratory\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beet It Sport","offers":[{"title":"Default Title","offer_id":42447343321188,"sku":"098","price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/6082\/3652\/files\/REGEN_DISPLAY_CASE_OPEN-1.jpg?v=1729590302"},{"product_id":"beet-it-circulation-organic-beet-juice-shots-2-4-fl-oz-pack-of-15","title":"Beet It Organic - Organic Beetroot shots","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eORGANIC BEETROOT JUICE SHOT : Beet It Organic concentrated beetroot juice shots deliver on average 300mg of dietary nitrate per 70ml shot, derived solely from organic concentrated beetroot juice.  Our Beet It juice tastes incredibly smooth - it's also one of your 5 a day!\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSOIL ASSOCIATION CERTIFIED: \u003cspan data-mce-fragment=\"1\"\u003eBeet It Organic products are certified by the Soil Association, which provides you with the assurance that our products are meeting some of the highest available organic standards - we have been members of the Soil Association for over 25 years!\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBACKED BY SCIENCE: Our Beet It juice has been used in over 300 independent research studies across the world.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePACKED WITH ESSENTIAL NUTRIENTS: Beet It is made with real beetroots not with beet powder. Nutrients are more effectively absorbed through Beetroot juices than Beetroot powders.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beet It","offers":[{"title":"Default Title","offer_id":42447344042084,"sku":"091","price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/6082\/3652\/products\/shotcaseheroorganic.jpg?v=1700368306"},{"product_id":"beet-it-sport-nitrate-energy-gel-top-up-100-pack-of-12","title":"Beet It Sport Nitrate Energy Gel Top Up 100","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US; mso-fareast-language: EN-US;\"\u003eAbout\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US; mso-fareast-language: EN-US;\"\u003eOur new concentrated beetroot Energy Gel Top Up 100 is great tasting and delivers a “top-up” dose of 100mg of nitrate and 30g of fast-absorbing carbohydrate (2:1 glucose-to-fructose ratio) to ensure you continue to reap the benefits of nitrate during prolonged endurance exercise. It is made with 100% natural ingredients for a cleaner, more functional energy gel.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US; mso-fareast-language: EN-US;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-sm-5 no padding\"\u003e\n\u003cp\u003e\u003cb\u003eInformed Sport certified\u003c\/b\u003e\u003cbr\u003eBeet It Sport products carry the Informed-Sport logo, which means they have been tested by LGC’s world-class sports anti-doping laboratory to ensure product trust and integrity. With Informed-Sport, athletes can be confident their reputation is in safe hands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-sm-5 no padding\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.beet-it.com\/pages\/science\"\u003eFind out more about the research using our products »\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Beet It Sport","offers":[{"title":"Default Title","offer_id":44242032984164,"sku":"414","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/6082\/3652\/files\/GELS_STEP_BY_STEP-2.jpg?v=1753789653"},{"product_id":"beet-it-organic-shot-with-ginger-15-x-70ml","title":"Beet It Organic Shot with Ginger","description":"\u003cp\u003e\u003cstrong\u003eAbout Beet It Organic concentrated beetroot juice \u003c\/strong\u003e\u003cstrong\u003eshots with ginger\u003c\/strong\u003e\u003cbr\u003eBeet It Organic concentrated beetroot juice shots deliver on average 300mg of dietary nitrate per 70ml shot, derived solely from organic concentrated beetroot juice. Our Beet It juice tastes incredibly smooth and has less sediment than most other beetroot juices. Sweeter than you might think, our beet juice makes a deliciously flavoursome drink – it’s also one of your 5 a day! The hint of Ginger gives this shot an extra kick without being overpowering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested use\u003c\/strong\u003e\u003cbr\u003eConsume 1 or 2 shots daily as part of a balanced diet and healthy lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoil Association certified\u003c\/strong\u003e\u003cbr\u003eBeet It Organic products are certified by the Soil Association, which provides you with the assurance that our products are meeting some of the highest available organic standards - we have been members of the Soil Association for over 25 years!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003cbr\u003e\u003c\/strong\u003eConcentrated organic beetroot juice (95%), organic ginger juice (5%), concentrated organic lemon juice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNutritional information (per 100ml)\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eEnergy: 254kJ \/ 60kcal;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFat: 0g; of which saturates 0g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCarbohydrates 12g; of which sugars 11g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eProtein: 2.3g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSalt: 0g\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ePotassium: 560mg (28% RI) \u003c\/span\u003e\u003c\/p\u003e","brand":"Beet It Sport","offers":[{"title":"Default Title","offer_id":54846757765496,"sku":"340","price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/6082\/3652\/files\/Beet-It-Shot-Ginger.jpg?v=1733927979"},{"product_id":"beet-it-organic-shot-with-turmeric","title":"Beet It Organic Shot with Turmeric","description":"\u003cp\u003e\u003cstrong\u003eAbout Beet It Organic concentrated beetroot juice \u003c\/strong\u003e\u003cstrong\u003eshots with Turmeric\u003c\/strong\u003e\u003cbr\u003eBeet It Organic concentrated beetroot juice shots deliver on average 300mg of dietary nitrate per 70ml shot, derived solely from organic concentrated beetroot juice. Our Beet It juice tastes incredibly smooth and has less sediment than most other beetroot juices. Sweeter than you might think, our  beet juice makes a deliciously flavoursome drink – it’s also one of your 5 a day! The hint of Turmeric gives this shot an extra kick without being overpowering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested use\u003c\/strong\u003e\u003cbr\u003eConsume 1 or 2 shots daily as part of a balanced diet and healthy lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoil Association certified\u003c\/strong\u003e\u003cbr\u003eBeet It Organic products are certified by the Soil Association, which provides you with the assurance that our products are meeting some of the highest available organic standards - we have been members of the Soil Association for over 25 years!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003cbr\u003e\u003c\/strong\u003eConcentrated organic beetroot juice (90%), organic turmeric juice (10%) concentrated organic lemon juice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNutritional information (per 100ml)\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eEnergy: 244kJ \/ 57kcal;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFat: 0g; of which saturates 0g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCarbohydrates 12g; of which sugars 10g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eProtein: 2.2g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSalt: 0g\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ePotassium: 560mg (28% RI) \u003c\/span\u003e\u003c\/p\u003e","brand":"Beet It Sport","offers":[{"title":"Default Title","offer_id":54846824579448,"sku":"341","price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/6082\/3652\/files\/Beet-It-Shot-Turmeric.jpg?v=1733932343"}],"url":"https:\/\/www.beet-it.com\/collections\/black-friday.oembed","provider":"Beet It Sport","version":"1.0","type":"link"}