the power of NO

James White Drinks is the maker of a really delicious range of freshly pressed fruit and vegetable juices. The range is enormous (see www.jameswhite.co.uk), but we happen to be the UK's first and only producer of Beetroot juice. Much of our organic beetroot is grown for us by Greens of Soham in Cambridgeshire (see picture below right).

Beet It

Our Organic Beetroot Juice is made with 90% pressed juice (not from concentrate) with 10% fresh apple juice. The apple juice is added to smooth over the slightly earthy after taste of beetroot juice on its own. Available in 75cl glass and 25cl PET bottles.

Beet It Shot

The Beet It Organic Stamina Shot is a concentrated organic beetroot juice cut with organic lemon juice that has been developed in conjunction with leading UK sports nutritionists. The 7cl Shot delivers a similarlevel of natural dietary nitrate as is found in a 25cl bottle of Beet It organic beetroot juice.

Why beetroot juice?

Beetroot juice is particularly high in natural dietary nitrates, as well as being both easy to consume and delicious in taste.

Why organic?

Our beetroots are all grown organically without the help of articifical fertilisers or pesticides. If you look carefully enough at the beetroot field in the picture, you should be able to spot some weeds growing! The nitrate in our beetroots is drawn naturally from the soil and has not been articificially enhanced by the addition of chemicals. Growing on the fenlands near March, Cambridgeshire, the soil is naturally very rich in natural nutrients. Although the beetroots are well scrubbed before pressing, with organic vegetables there is no possibility of the pesticide or fertiliser chemicals finding heir way in to the juice. The farmer who grows our vegetables has been experimenting with some success in encouraging certain insects to flourish to keep other pests at bay.

Beet It is certified by the Soil Association, the UK's leading organic certification body.

Warning: Drinking beetroot juice may turn your urine pink. This is perfectly normal.

Artwork

The Beet It logo was designed by Brody Neuenschwander, one of the world's leading calligraphers - visit his website for more about his work.