Welcome to beet-it.com

No matter how carefully you look, you won't find anything but natural goodness inside our Organic Beetroot Juice. Like all our other products, we keep our ingredient list simple - 90% Beetroot and 10% fresh apple juice (just to smooth over the naturally earthy taste of beetroot). We are proud to be the UK's first producers of beetroot juice and what's more, our Beet IT juice and Organic shots are free from artificial fertilisers and pesticides.
The result... simply delicious!

Explore the site to find out more!

the power of NO

Nitric Oxide (NO) is a remarkable molecule - so much so that the discovery of its importance to the cardio-vascular system was recognised by the 1998 Nobel Prize for Medicine.

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research

The latest findings from research teams and what the experts say about BEET IT.

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buy now!

Buy BEET IT (and other James White drinks) and have them delivered to your door.

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BEET IT's famous!

Our beetroot juice has gained worldwide recognition in the press - we must be doing something right!

See our press appearances »

BEET IT on tour!

Catch up with us at events and exhibitions round the country!

Beet It have teamed up with Xtreme Running a new obstacle and extreme running event taking place in Gloucester Park, Basildon on 2 June. We will be on hand at the day to offer some nutritional advice and samples of our Beet It range..

Find out more at http://www.xtremerunning.co.uk/ ».

Be aware: Drinking beetroot juice may turn your urine pink; this is perfectly normal!