We supply both our organic beetroot juice and our BEET IT stamina shots to many medical and sports science research projects throughout the world. They are both naturally high in dietary nitrate, which the research teams believe is converted by interaction with enzymes in saliva to Nitric Oxide in the cardio-vascular system.
The leading research projects are at the William Harvey Research Institute, under Professor Amrita Ahluwalia (blood pressure), and Exeter University Sports Science, under Professor Andy Jones (oxygen efficiency and stamina).
Plenty of this research has been published - read more about it here »
Exeter University Sports Science research
Professor Andy Jones, of Exeter University, explains the nature of his team's research in the video "Unlocking the Power of Beetroot" featured above.
New Nutrition Business
Here is an extract from an article which appeared in November's edition of New Nutrition Business, the longest-established journal on the global food and nutrition business. The article concentrates on the science behind BEET IT - download the full version (in PDF format) to read and find out more!
Placebo beetroot juice and BEET IT shot
We are very proud to be producing what we believe to be the first "placebo" food/drink in the world. This is our beetroot juice and BEET IT shot with the natural nitrate removed especially to enable the research teams to test that it is specifically the natural dietary nitrate that is the critical component of the juice/shot from which the recorded benefits (blood pressure reduction / oxygen usage and stamina enhancement) are derived.
Other research
Other current key research papersm including some from the William Harvey Research Institute, will be available online shortly, but please email us if you would like more details in the meantime.