BEET IT Sport

The BEET IT brand has rapidly established itself as the leading natural source of dietary nitrate – and is already a firm favourite of the UK's sporting elite, increasingly being adopted by many international sportsmen, women and teams. The SPORT shot has a natural nitrate content of 0.4g per 7cl shot.

The Beet IT SPORT shots give you that extra edge!

Ingredients: only 7cl of concentrated beetroot juice cut with lemon juice nothing else!

pro performance

From international rugby players to professional ballet dancers - find out what the world’s top athletes have to say about the shot.

"When I train using BEET IT Shots, I feel like I have an extra reserve of energy and oxygen..."
Barry Murphy, Irish Champion and Olympic breaststroke medal contender

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research

The latest findings from research teams and what the experts say about BEET IT.

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buy now!

Buy BEET IT (and other James White drinks) and have them delivered to your door.

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sports nutrition

Our beetroot juice is winning fans from all kinds of performance sports, so here are some pointers on dosage and benefits.

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BEET IT on Tour!

Come and see us at events and exhibitions round the country.

Beet It have teamed up with Xtreme Running a new obstacle and extreme running event taking place in Gloucester Park, Basildon on 2 June. We will be on hand at the day to offer some nutritional advice and samples of our Beet It range..

Find out more at http://www.xtremerunning.co.uk/ ».

Be aware: Drinking beetroot juice may turn your urine pink; this is perfectly normal!