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BEET IT Sport concentrated beetroot shot bottle

The BEET IT brand has rapidly established itself in the sporting world and is already a firm favourite of the UK's sporting elite, being increasingly adopted by many international sportsmen, women and teams. Each 70ml shot and 60g bar contains 0.4g of dietary nitrate.

Made from concentrated beetroot juice cut with lemon juice - nothing else!

Introducing the NEW BEET IT SPORT pro-elite bar

Contains 0.4g natural dietary nitrate • Equivalent to one Beet It SPORT shot • 50% oats – slow release energy • Great tasting - find out more »

The Running Bug - Approved



BEET IT on Tour!

Come and see us at events and exhibitions round the country.

We will be heading to the Great North Run Pasta Party to show off our Beet IT Sport range on 6th September at the Mill Road Car Park, Gateshead (NE8 5JB). Everyone taking part in the Bupa Great North Run, the Bupa Junior & Mini Great North Run and the Bupa Great North 5k can come along to the Pasta Party and have a free bowl of pasta. While you're there why not visit our stand and try our Beet IT Sport range including our new Beet IT Sport Flapjack. After that we will be exhibiting at the Speciality & Fine Food Fair 7 - 9 September at Olympia (trade only). if you are interested in using our products your business please pop by our stand where we can talk you through our delicious juices..

Find out more at ».



Be aware: Drinking beetroot juice may turn your urine pink; this is perfectly normal!