BEET IT international distributors
BEET IT in the USA and Canada BEET IT in Australia BEET IT in Japan BEET IT Nederland

accessibility »
skip to main content »


BEET IT Sport concentrated beetroot shot bottle

The BEET IT brand has rapidly established itself in the sporting world and is already a firm favourite of the UK's sporting elite, being increasingly adopted by many international sportsmen, women and teams. Each 70ml shot and 60g bar contains 0.4g of dietary nitrate.

Made from concentrated beetroot juice cut with lemon juice - nothing else!

Introducing the NEW BEET IT SPORT pro-elite bar

Contains 0.4g natural dietary nitrate • Equivalent to one Beet It SPORT shot • 50% oats – slow release energy • Great tasting - find out more »

The Running Bug - Approved



BEET IT on Tour!

Come and see us at events and exhibitions round the country.

Beet IT will be heading to the Prudential Ride London at ExCel, London on 7 - 9 August. Make sure to visit stand number 130, for the chance to try our Beet IT products including our new Beet IT Sport Flapjack. We will also have a range of great show offers on hand to help you get through the 100 miles!.

Find out more at ».



Be aware: Drinking beetroot juice may turn your urine pink; this is perfectly normal!