Lets answer some of your questions...

No, the vast majority of beetroot powders or tablets on the market contain neglible levels of nitrate. Beet It Sport is committed to producing a product that has a standardised level of 400mg Nitrate per shot.

Yes, Beet It Sport, Performance & Recover Pack, products are made with all natural ingredients and certified by Informed-Sport, a globally recognized anti-doping certification program. This certification ensures that every batch of Beet It Sport supplements is tested for banned substances and contaminants, providing athletes with confidence in the product's integrity and safety.

Beetroot juice can cause beeturia, which is the passing of red or pink urine after consuming beets or beetroot products. This condition is due to the presence of betanin, a red pigment found in beets. Not everyone experiences beeturia; its occurrence varies among individuals. Beeturia is harmless and typically lasts between 12 and 48 hours, depending on individual factors such as metabolism, hydration levels, and overall health.

Our gels are all natural and contain no presevatives, artificial ingredients or sweetners that may cause GI upset during exercise. They have also been tested elite athletes worldwide without any reports of stomach issues.

Nitrate occurs naturally in leafy greens and root vegetables, spinach, rocket, celery, and beetroot among them. Beetroot has one of the highest concentrations, which is why it's the standard base for nitrate supplements, but the nitrate content of raw beetroot and shop-bought juice varies a lot by variety and preparation. Beet It Sport is standardised to a fixed 400mg dose per serving so you know exactly what you're getting.

Yes, Beet It Sport products are certified by Informed-Sport, a globally recognized anti-doping certification program. This certification ensures that every batch of Beet It Sport supplements is tested for banned substances and contaminants, providing athletes with confidence in the product's integrity and safety.

Yes, Beet It Sport products are certified by Informed-Sport, a globally recognized anti-doping certification program. This certification ensures that every batch of Beet It Sport supplements is tested for banned substances and contaminants, providing athletes with confidence in the product's integrity and safety.

Yes, Beet It Sport products are certified by Informed-Sport, a globally recognized anti-doping certification program. This certification ensures that every batch of Beet It Sport supplements is tested for banned substances and contaminants, providing athletes with confidence in the product's integrity and safety.

Yes, Beet It Sport products are certified by Informed-Sport, a globally recognized anti-doping certification program. This certification ensures that every batch of Beet It Sport supplements is tested for banned substances and contaminants, providing athletes with confidence in the product's integrity and safety.

No, the Beet It Organic Shot with Turmeric (70ml) is not Informed-Sport certified.

No, the Beet It Organic Shot with Ginger (70ml) is not Informed-Sport certified.

No, the Beet It Organic Shot (70ml) is not Informed-Sport certified.

Our products are made from non-GMO, high-quality beets, and we offer both organic and non-organic options. Please check the product descriptions for more details on specific items.

Yes, all Beet-It products are 100% plant-based and suitable for vegans. We do not use any animal-derived ingredients in our products.

Nitric oxide's effect on oxygen efficiency is most relevant to sustained aerobic effort, which is why match-day loading is aimed at reducing the drop-off in high-intensity running that typically shows up in the second half. It isn't a substitute for in-game fuelling, pairing it with normal match-day nutrition and hydration is still the priority for later-game fatigue.

Nitric oxide's vasodilating effect, widening blood vessels, is linked to supporting blood pressure already within a normal range. If you're on medication for blood pressure or have a diagnosed condition, speak to your GP before adding a nitrate supplement to your routine.

If you need to change or cancel your order, please contact our customer support team as soon as possible through our contact form, and select 'Online Order Query' and 'Cancellation Request'. We will do our best to accommodate your request, but please note that orders that have already been processed or shipped may not be eligible for changes or cancellations.

Yes, you can combine energy gels with other nutrition products during exercise, but it's recommended to test out new products in training to allow your body to get used to them in training. Depending on the intensity and duration, typically you would need to consume 30-60g of carbohydrate per hour, which can be a combination of our Energy Gel and other carbohydrate-rich sports products (i.e., gels, drinks, sachets). Consuming gels with concentrated sports drinks can lead to overconsumption of sugars, if consumed above the 30-60g per hour guidance, especially if your gut has not been ’trained’ to absorb greater quantities of carbohydrate per hour of exercise. It's also crucial to balance carbohydrate intake with electrolytes and fluids.

Yes, you can consume 1 or 2 Beet It Organic Ginger shots daily as part of a balanced diet and healthy lifestyle.

Yes, you can consume 1 or 2 Beet It Organic Beetroot shots daily as part of a balanced diet and healthy lifestyle.

Yes, you can consume 1 or 2 Beet It Turmeric shots daily as part of a balanced diet and healthy lifestyle.

Yes, the Beet It Sport Nitrate 3000 concentrate can be consumed daily. The recommended dosage is typically one 33 ml serving (a single shot) or two servings (66 ml) before exercise or up to six days before competition. It's a popular option for supporting training and performance. You can take it as a shot, mix it with food, or dilute it in water.

Yes, you can consume the Beet It Sport Nitrate 400 shot daily. In fact, it's recommended to consume one or two shots daily for optimal results. The shots provide the minimum recommended daily dose of dietary nitrate. You can also use it to prepare for competition or race day, by taking 1-2 shots for up to six days leading up to the event and then again one to three hours before the event.

Yes, you can consume the Beet It Regen Cherry+ shot daily, especially during and after intense training or competition. The recommended dosage is typically one shot daily for 2-3 days post-exercise to support recovery, and potentially one shot daily for several days leading up to training or competition for "pre-covery" benefits.

You can, but as with combining any high-nitrate products, it's worth keeping an eye on total nitrate intake across the day rather than stacking multiple shots on top of each other without reason. One Organic Shot a day is the typical dose for general wellness use.

Yes, Beet It Sport products can often be taken together, and sometimes one product is specifically designed to be taken in conjunction with another. For example, Beet It Regen Cherry+ shots are designed to be taken alongside Beet It Sport Nitrate 400 shots.

Yes, you can consume Beet It Organic Shots alongside other Beet It Sport products, but it's important to consider the cumulative nitrate intake to avoid exceeding recommended levels. The body reaches a saturation point for nitrate intake, and consuming multiple high-nitrate products within a short period may not provide additional benefits and could lead to unnecessary calorie intake. Typically, you may incorporate one Beet It Organic Shot into your daily diet to support cardiovascular health and on days with significant physical exertion, consume one or two Beet It Sport Nitrate 400 Shots 2–3 hours prior to activity to enhance performance.

Absolutely! Beet-It products can be enjoyed by anyone looking to boost their daily intake of natural nitrates and support their cardiovascular health. Our Beet It Organic shot is designed specifically for lifestyle consumption.

Beet It Sport Top Up 100 is most effective when used alongside Beet It Sport Nitrate 400. Consume 1 shot 2–3 hours before exercising, then "top-up" the 400mg of dietary nitrates in each shot with Top Up 100 gels as you power through your training session or competition. You can view our optimise page for more information.

No, our products do not contain added sugars or artificial ingredients. We strive to keep our products as natural as possible, ensuring you receive the pure benefits of beetroot.

No cycling is needed, Beet It Sport is designed for daily use, including before every training session if that suits your routine. Some people prefer to reserve loading (multiple shots a day for several days) for key sessions or events and use single shots day-to-day.

Both are aerobically demanding, repeated-effort sports, which fits the profile where nitrate supplementation shows the most consistent benefit. The same two-to-three-hour pre-session timing applies, whether that's before a training set or a race.

Beetroot's own benefit here is mainly circulatory, improved blood flow can support nutrient delivery during recovery. If soreness is the main concern rather than general recovery, the cherry component in Regen Cherry+ is the one with more direct evidence for reducing exercise-induced muscle soreness.

The evidence base is strongest for aerobic, sustained-effort sports, but hybrid formats like Hyrox and CrossFit combine strength work with significant aerobic demand, which is where the oxygen-efficiency benefit is most likely to show up. For pure one-rep-max strength work, the effect is less established.

No. Beet It Sport products are caffeine-free, the performance effect comes from dietary nitrate, not stimulants, which is why they can be taken later in the day or alongside caffeinated pre-workouts without compounding stimulant intake.

Most of the research is built around short-term loading (days, not months), so the strongest evidence is for a specific event rather than a season-long fitness gain. That said, daily use through a heavy training block is common practice among endurance athletes, on the basis that consistently elevated nitrate levels support the same oxygen-efficiency benefit session after session.

Our beetroot juice concentrate is blended with brown rice syrup, agave syrup and lemon juice to provide 30g of carbs (2:1 glucose-to-fructose) and to make it taste great for consuming on the go.

You can consume Beet It Organic shot with Ginger daily as a beneficial addition to your diet, especially if you're aiming to support cardiovascular health.

You can consume 1 or 2 Beet It Turmeric shots daily as part of a balanced diet and healthy lifestyle.

The same principle as post-race recovery applies, scaled to a shorter turnaround: a Regen Cherry+ shot after the match, and again the following morning if there's limited time before the next fixture, supports the recovery window between games.

If you have purchased a subscription, you can update your subscription details, skip orders, or cancel your subscription by logging into the customer portal here: Manage Subscription

Any changes to your subscription, including cancellations, must be made at least 3 days before your subscription renewal date. Changes requested after this time may not apply to the next scheduled order.

If a subscription is cancelled, no further recurring charges will be made after the cancellation takes effect. No cancellation fee will be charged.

Please visit the Refund Policy to check eligibility.

Once your order has been processed and shipped, you will receive a tracking number via email. You can use this number to track the status of your delivery on our website or through the shipping carrier’s tracking page.

To effectively use our Performance & Recover Pack products for improved performance and recovery you can visit our optimise dosing page here for more information.

Tart cherries are rich in anthocyanins, plant compounds with antioxidant and anti-inflammatory properties. Research on tart cherry juice has linked it to reduced markers of muscle damage and faster recovery of strength after intense exercise, which is why it's paired with beetroot in Regen Cherry+ rather than used as a beetroot substitute.

Beetroot's dietary nitrate contributes to health by being converted to nitric oxide, which supports various bodily functions like blood pressure regulation and improved oxygen delivery to muscles and organs. This process can also enhance exercise capacity and performance, making it beneficial for endurance athletes.

The Beet It Sport Nitrate 400 shot contains 400mg of dietary nitrate per 70ml shot – a concentrated, standardised nitrate dose. Regular beetroot juice typically contains 100-300mg of dietary nitrate per 500ml – varying widely, dependent on beet variety and preparation method.

The Beet It Sport Nitrate 3000 (250ml) offers a significantly higher dose of dietary nitrate compared to regular beetroot juice. Each 250ml bottle contains 7.5 x 35ml servings, each providing 400mg of dietary nitrate. Each 35ml is the equivalent to on average 400-500ml of regular beetroot juice.

The Beet It Organic Shot with Turmeric (70ml) can support circulation primarily through its high nitrate content derived from organic beetroot juice. Upon consumption, dietary nitrates are converted into nitric oxide in the body, which acts as a vasodilator, relaxing and widening blood vessels. This process can enhance blood flow, lower blood pressure, and improve oxygen delivery to muscles and organs.