In 2009, the University of Exeter published the first human study using our Beet It beetroot juice for exercise performance
Increase in exercise time to exhaustion
Delayed fatigue
It was concluded that after testing six days of dietary nitrate supplementation significantly reduced the oxygen cost of exercise by 5% and delayed the onset of fatigue by 16%.
Natural nitrate is converted to nitrite by bacteria on the tongue. As nitrite enters the blood stream it is converted to nitric oxide. Nitric oxide is a vasodilator responsible for boosting blood flow which increases oxygen supply to the working muscle, thereby enhancing endurance performance.
Researchers at Queen Mary University of London report on the consumption on Beet It juice and find evidence relating to reduced blood pressure.
A team of Norwegian and Swedish researchers take on a 39-day expedition to Kathmandu at 3700 metres in the Rolwaling Valley, Nepal.
“Beet It Sport has made a huge impact on my training and performance. I have noticed serious improvements in my endurance since starting the beet shots”
Robbie Dambrot
Professional Football
In conjunction with the University of Exeter, we developed the placebo shot, which is an identical version of the Nitrate 400 shot (in appearance and taste), except the nitrate has been removed.
We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research.
Seven-day dietary nitrate supplementation clinically significantly improves basal macrovascular function in postmenopausal women: a randomized, placebo-controlled, double-blind, crossover clinical trial
.
Frontiers in Nutrition
.
Spicuzza et al. (2024 - Integrative and Biomedical Physiology)
.
Beet supplementation mitigates post-exercise inflammation
.
Frontiers in Nutrition
.
.
Consumption of nitrate-rich beetroot juice with or without vitamin C supplementation increases the excretion of urinary nitrate, nitrite, and N-nitroso compounds in humans
.
International Journal of Molecular Sciences
.
Berends at el (2019) – Maastricht University Medical Centre, NL
.
Dietary nitrate supplementation alters the oral microbiome but does not improve the vascular responses to an acute nitrate dose
.
Nitric Oxide
.
Burleigh et al (2019) – University of the West of Scotland, UK
.
Chronic high-dose beetroot juice supplementation improves time trial performance of well-trained cyclists in normoxia and hypoxia
.
Nitric Oxide
.
IOC consensus statement: dietary supplements and the high-performance athlete
.
British Journal of Sports Medicine
.
Maughen et al (2018) – St Andrews University, UK
.
What’s in your beet juice? Nitrate and nitrite content of beet juice products marketed to athletes
.
International Journal of Sport Nutrition and Exercise Metabolism
.
Gallardo & Coggan(2018) – Indiana University Purdue University Indianapolis, US
.
Dietary nitrate from beetroot juice for hypertention: a systematic review
.
Nutrients
.
Ocampo et al(2018) – Universidad Distrital Francisco Jose de Caldres, Bogata, CO
.
Beetroot juice ingestion during prolonged moderate-intensity exercise attenuates progressive rise in O2 uptake
.
Journal of Applied Physiology
.
Beet Root Juice: An Ergogenic Aid for Exercise and the Aging Brain
Journals of Gerontology
.
Petrie et al (2016) – Wake Forest University, US
.
Dietary nitrate supplementation improves team sport-specific intense intermittent exercise performance
European Journal of Applied Physiology
.
Wylie et al (2013) – University of Exeter, UK
.
Blood pressure-lowering effects of beetroot juice and novel beetroot enriched bread products in normotensive male subjects
.
British Journal of Nutrition
.
Hobbs et al (2012) – University of Reading, UK
.
Acute blood pressure lowering, vasoprotective, and antiplatelet properties of dietary nitrate via bioconversion to nitrite
.
Hypertension
.
Webb et al (2008) – Queen Mary University of London (WHRI), UK
James White Drinks Ltd does not conduct, fund or commission any research involving laboratory animals. Beet It shots are used in medical research as a natural source of dietary nitrate, and research ethics committees have approved for Beet It shots to be used for human trials without completing animal trials first. We encourage all third-party scientists who use Beet It shots in their research to avoid using animals in laboratory experiments.
We supply bulk pricing for a variety of products, including the Nitrate-depleted placebo shot, to research teams worldwide. Interested in a direct account for your team?
