Marketing

Head of Marketing

A newly created senior role, bringing brand, D2C, partnerships, events and agency activity together under one strategy — and building the team to deliver it.

Key Information

Location

Hybrid, London-based

Travel

Occasional office trips, events and athlete activations

Contract

Full-time, permanent

Reporting to

Managing Director

Salary

Competitive, depends on experience

Apply for this role

A newly created senior role, bringing brand, D2C, partnerships, events and agency activity together under one strategy — and building the team to deliver it.

This is a newly created senior marketing role with a genuine opportunity to shape the future of Beet It Sport. We have strong commercial foundations and an emerging marketing function — we're now looking for a leader to bring the different parts of our marketing together under a clear overarching strategy.

You'll take ownership of the UK marketing strategy and annual planning, making sure our major campaigns, brand activity, D2C, partnerships, events, content and agency work all pull towards the same priorities.

Reporting directly to the Managing Director, you'll work closely with the Head of Brand and Commercial, Ecommerce Manager, Digital Marketing Specialist and our external agency partners — with significant scope to develop the function and build the capabilities needed for continued growth. This is a chance to shape the next chapter, rather than manage an established marketing machine.

Key responsibilities

  • Define and lead the UK marketing strategy, setting a clear long-term direction for the brand.
  • Translate the strategy into an annual marketing plan with clear priorities, KPIs and accountability.
  • Lead, develop and build out the marketing function, creating the team and capabilities needed to support growth.
  • Ensure brand, D2C, partnerships, events, content and agency activity are aligned behind the wider strategy.
  • Lead major brand campaigns from strategy through to delivery and measurement.
  • Work closely with our Ecommerce Manager, Digital Marketing Specialist and external agency to accelerate D2C acquisition, conversion and retention.
  • Develop athlete, team, event and creator partnerships that strengthen brand credibility and reach.
  • Increase our visibility and influence within the endurance sports community and wider performance nutrition market.
  • Support UK commercial initiatives and collaborate with international distributors on brand and campaign activity.
  • Manage and optimise the marketing budget, focusing investment where the growth potential is greatest.
  • Use data, consumer insight and market trends to continually challenge and improve our marketing approach.

What we are looking for

An experienced, commercially minded marketing leader who is excited by the chance to build a brand and a function. You'll ideally have:

  • Proven experience leading marketing teams in a high-growth consumer, sports, health or nutrition business.
  • A track record of growing a consumer brand and building strategies that deliver measurable commercial results.
  • Experience managing external agencies and delivering high-quality campaigns across multiple channels.
  • Experience in a small or medium-sized business, where you've been able to make things happen rather than manage a large existing function.
  • Strong strategic thinking, combined with the ability to turn strategy into action and execution.
  • A genuine passion for endurance sport and an understanding of the culture around running, cycling and triathlon.
  • The confidence to challenge existing thinking, make decisions and take ownership.

Nice to have, but not essential

  • Experience with D2C ecommerce, performance marketing and subscriptions.
  • Experience in sports nutrition, health or performance products.
  • International marketing experience.

What we offer

  • Lead the marketing strategy for a fast-growing, internationally recognised sports nutrition brand.
  • A genuine opportunity to shape the brand's direction and build the function as the business grows.
  • Significant autonomy and direct access to senior leadership.
  • Work closely with professional athletes, teams, researchers and creators.
  • A passionate team focused on building a leading global performance nutrition brand.
  • A product with genuine scientific credibility and a strong track record of growth.

Apply here

Apply for Head of Marketing

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Can’t find a suitable role?

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