London Marathon 2026
Stand C113
Beet It Sport products are a range of award-winning natural nitrate products made from beetroot juice. Our concentrated beetroot juice is backed by over a decade of human performance research, which sets us apart as a category leader in the natural performance supplement industry. Beet Your Personal Best with Beet It Sport!
Lets answer some of your questions...
Can I use Beet-It products if I’m not an athlete?
Absolutely! Beet-It products can be enjoyed by anyone looking to boost their daily intake of natural nitrates and support their cardiovascular health. Our Beet It Organic shot is designed specifically for lifestyle consumption. Whether you’re looking for an energy boost, better stamina, or overall wellness, our products can be a great addition to your daily routine.
How do I use the products effectively to improve performance and recovery?
To effectively use our Performance & Recover Pack products for improved performance and recovery you can visit our optimise dosing page here for more information.
Are the shots in the pack natural and safe for elite athletes?
Yes, Beet It Sport, Performance & Recover Pack, products are made with all natural ingredients and certified by Informed-Sport, a globally recognized anti-doping certification program. This certification ensures that every batch of Beet It Sport supplements is tested for banned substances and contaminants, providing athletes with confidence in the product's integrity and safety.
How does the Sport Nitrate 400 shot compare to standard beetroot juice?
The Beet It Sport Nitrate 400 shot contains 400mg of dietary nitrate per 70ml shot – a concentrated, standardised nitrate dose. Regular beetroot juice typically contains 100-300mg of dietary nitrate per 500ml – varying widely, dependent on beet variety and preparation method.
Are beetroot powders or tablets as effective as Nitrate 400 shots?
No, the vast majority of beetroot powders or tablets on the market contain neglible levels of nitrate. Beet It Sport is committed to producing a product that has a standardised level of 400mg Nitrate per shot.
What does it taste like?
Beet It Sport Nitrate 400 shot combines 98% concentrated beetroot juice with 2% lemon juice. The addition of lemon juice helps to reduce the earthy flavor of beetroot, making it more palatable for those who are sensitive to its taste. Many athletes report that the taste is surprisingly pleasant and not overwhelmingly beetroot-flavored. Some users have noted that it sits well in the stomach and doesn't cause discomfort.
Are these products Informed Sport certified?
Yes, Beet It Sport products are certified by Informed-Sport, a globally recognized anti-doping certification program. This certification ensures that every batch of Beet It Sport supplements is tested for banned substances and contaminants, providing athletes with confidence in the product's integrity and safety.
How long do the benefits of nitric oxide supplements last?
Dietary nitrate typically peaks in the bloodstream 2-3 hours after consumption and stays elevated for 6 hours thereafter at rest. During prolonged endurance exercise (>2hrs), the levels of nitrate in the blood stream and muscle stores decline faster than at rest, which is why we launched the Energy Gel Top 100, to ensure the levels of nitrate are topped up. Nitrate typically returns to baseline after 12-24 hours.
Are your products organic?
Our products are made from non-GMO, high-quality beets, and we offer both organic and non-organic options. Please check the product descriptions for more details on specific items.